Last Year, author Ray Bradbury famously said that there are "too many internets". This was part of a crazy rant that he recorded on this blog. I'm not exactly sure what Bradbury meant by too many internets, but it turns out he was right... sort of. We actually have too many registered internet addresses.
Monday, January 31, 2011
Real Life Business Education: Too Many Internets
Saturday, January 15, 2011
Real Life Business Education: The State of the Union
Unlike most people, I actually enjoy watching politicians give speeches. But, it' not for the speech itself. I think what I enjoy is thinking about all of the work that went into a speech behind the scene. Let me explain...
Monday, January 10, 2011
Real Life Business Education: Healthcare
Now that I am finished with my Business Education I have begun to seriously think about what kind of career I would like to pursue. It seems strange to still be talking about "what I want to do when I grow up" at age 30, but here I am. Getting your MBA makes you feel like the possibilities are endless, like you could join any company or industry and add value- that they would be lucky to have you. Not because your something special, but because you have taken the time to learn and understand the core principles of what makes a business tick.
Wednesday, January 05, 2011
MBA Degree - Check!
First, let me apologize. My entries have been fewer than I normally like-hopefully that will change soon.
Monday, December 13, 2010
Verizon is using their MBA
I recently noticed that Verizon Wireless applied some typical MBA know how to their pricing scheme for smart phones. The old data options from Verizon were to either buy an unlimited everything (data, text, pix, and flix), or a multimedia package (text, pix, and flix). The former was $29.99, while the latter was $9.99. What this essentially did is charge light users of data the same as very heavy users and there was no difference in speed that was offered.
Verizon’s latest pricing includes differentiation in price for total data used for a month and connection speed. The premium is for faster service and/or greater data usage.
This is a concept affectionately referred to as price discrimination. They figured out that different folks are using their bandwidth differently and thus value that bandwidth differently. Now, its not pure discrimination because VZW is actually offering slightly differentiated products, but they are essentially charging different customers different prices based on their willingness to pay.
Other examples of price discrimination include a student or senior discount, in-state college tuition, and corporate discounts. In all of these situations businesses are trying to increase their overall profitability by selling to people at the maximum price they are willing to pay.
Obviously Verizon has a few MBA graduates on their payroll. Nice work VZW.
Tuesday, December 07, 2010
Lessons from Business School - Economic Value Estimate
The Chevy Volt was recently released for mass production and will soon be available at a Chevrolet dealer near you. This car has been released to much fanfare and is being hailed as the first electric car that he general public will purchase. The biggest reason for this is the vehicle’s range on a single battery charge.
About a year ago, I read about the Volt and was very excited about the prospect of a legitimate electric car. After reviewing the specs and the range, the first thought I had before I could decide if I would purchase pone is “how much is Chevy going to charge?” A year later Chvy announced a price of approximately $40,000 for the vehicle (depending on options). The announcement of the price was timed very well with the pricing class that I began back in September. One of the very first concepts that we learned will allow me to share a very valuable Business School lesson with you…. The EVE (Economic Value Estimate).
The framework is actually pretty simple. You just take the price of the closest alternative, add the difference in benefit (positive or negative), and adjust for qualitative factors such as a fast adoption product strategy. Here’s a quick back of the envelope on how the Volt may have been priced…
Folks who buy the volt are probably the same people who bought a Toyota Prius, Civic EX, or Focus Ltd. So let’s tak the value fo these cars on average… say $24,000. Now add the cost savings that an owner would experience using electricity instead of gasoline over the expected useful life the car (Let’s say 10 years at $1,000/year). So now we have $24,000 + $10,000. Finally, add in the reduced maintenance costs and some amount for the novelty of owning the first mainstream electric vehicle. Let’s say that amounts to ~$8,000 over the life of ownership. The grand total is $24k + $10k + 8K… $42K. $42K is the price ceiling (the highest price that should be chosen for the vehicle based on the value it represents to a potential owner. The floor is the cost of the next best alternative, or $24,000 in this case. Chevy should then choose a place in this spectrum depending on their strategic goals. Since Chevy is just recovering from bankruptcy and the popularity of the Volt is high, the price they chose seems reasonable. If they wanted to push inventory a bit more to gain some sales momentum, the may have priced $2k, $4k, or $6k lower.
It will be interesting to see how the Volt does… about 1 year from today, we will see if the Volt’s pricing analysts got their money’s worth from their respective business schools.
Friday, December 03, 2010
Real Life Business Education: China & Hong – Finally, Hong Kong
A group of four of us left our hotel with a driver and a guide named Sunny. It wasn’t very long that we realized Sunny was probably just as excited to be going to Hong Kong as we were – I don’t think she actually gets over there much.
It was starting to get dark as we approached the border. 30 minutes later it was pitch black as we made our way from the boarer into Hong Kong. We arrived in the city and finally landed in Lan Kwai Fong. We spent the first 30 minutes exploring the general area before we finally found an outdoor courtyard with a few different restaurants. As we walked into the courtyard, several restaurant owners/workers met us with menus and began attempting to persuade us to eat at their respective establishments. We settled on Thai and enjoyed a nice meal for only about $10 per person. The food meal I ordered ended up being some of the best Thai curry I’ve had.
For the rest of the night, the group of us hopped through a few bars, explored a few streets, and tried to stay dry. Did I mention it was raining?
The night actually ended pretty early… at around 10PM everyone in the group headed back to the JW Marriot and I checked into the Metro Park hotel in Kowloon Hong Kong. I spent the next day there as well before catching an evening flight out of HKG. With a full belly from all the bakeries and restaurants I visited in Hong Kong I rode the hotel shuttle back to the airport. I got there with plenty of time to spare and boarded the plane for home.
On the way home, I couldn’t help but to be excited about all I had learned. This trip truly was a real life business education. From my time in Beijing to the rainy streets of Hong Kong, I had the opportunity to entrench myself in a new culture and business on a continent that a week earlier had seemed light years away. This was a very valuable trip.
Wednesday, December 01, 2010
Real Life Business Education: China & Hong – Shenzhen
I woke up around 7AM on Friday and headed over for a meeting in downtown Shenzhen. The meeting was on the 50th floor of a high rise glass and steel building – incredible views. This was the first chance I had to actually go inside one of the Shenzhen sky scrapers that had been thrown up at break neck speed. At first glance, the building looked like something you would find in an upscale part of a US city. The lobby was large and open and there was an Illy coffee stand near the elevators. A key card was required to go to the elevator lobby and people were dressed business casual for the most part.
Once up to the 50th floor, I began to inspect the building more closely. Behind the sealed concrete floors and glass walls, doors, and cubicles, was some pretty shotty construction. Cables were exposed on the walls and simply painted over. The corners and thresh-holds didn’t quite line up right, and the windows and doors weren’t all straight. As I stared out the window at the sweeping views, I began to wonder what would happen if there was an earthquake.
After the last meeting ended, we headed back to the JW Marriot and got ready for evening trip to Hong Kong.
Sunday, November 14, 2010
Real Life Business Education: China & Hong – Growing Pains
We woke up early Thursday morning and headed down to the breakfast area of the JW Marriot in Shenzhen. The main breakfast area was set up as an elaborate buffet. There were different stations for pastries, egg based dishes, fruit, yogurt, Asian breakfast, and various other hot food selections. The entire time I ate, there was a young man standing about 5-10 feet from the table just waiting for my water glass to dip below the half-way point, or for me to ask for an additional fork, or something else. This level of service was something that permeated the hotel.
After breakfast, we were met by a driver who would be taking us to a meeting that was about 2 hours outside of the city. We boarded the van (waters in hand) and headed for the most remote part of China I would see on the visit. Between our hotel and the meeting site, we saw every level of poverty and wealth. We saw hundreds if not thousands of high rise buildings going up in every direction as we left the city. Most of these buildings fell into one of two categories… shiny and new or in utter disrepair. This is probably the result of a typical Shenzhen alternative to maintenance- tear it down and build something new. After about 75 minutes of nothing but sprawling city we began to see some of the surrounding area. We saw large suspension bridges that lead to Hong Kong, existing and construction to build new ports, and lots of water. We passed by recently renovated areas that are intended for the 2010 Asian games just a few miles from complete neighborhoods of shanties. We also saw several small pools of water that were being aerated.
That 2 hour ride gave me a view of what unrestricted growth coupled with government incentives and an artificially low currency can accomplish. It was truly amazing, but I din’t see one area along that route that I would actually want to live. Water and air pollution are rampant, structural and personal safety are in question, and there was a general feeling of filth just about everywhere (except in the shiny new buildings).
We arrived at the meeting at about 10AM and wrapped up just in time for lunch. We had a nice lunch at a local restaurant where stuck mainly to vegetarian and pork dishes- save for one pigeon soup. After lunch we headed back he same way we came, and at 4:30PM I walked back in the door of the JW Marriot – safe and sound in a luxurious bubble.