The first step of starting your own business is an idea. Something about your business must be original in some way, correct? It might be something as plain as a location for a franchise store where there is a market niche, or it might be a revolutionary technology. I have yet to come up with anything ground-breaking for sure, but I thought I'd put out an idea I had to my readers. Feedback is of course welcome.
From what I've seen, there are people out there who might have no problem drinking a $2 Charles Shaw alone, but would feel awkward putting it out for guests. Yet these same people might not want to shell out the $10-15 a bottle or more when sering at their house to their 20-something year old guests who can hardly tell the difference beyond seeing an interesting label from a respectable locale such as Napa, Chianti or Bordeaux. This is where my product would step in. For a relatively low price, we would ship stickers of fictional yet exotic-sounding wines that can be easily applied onto any bottle. Sounds shameless, but in this age of anonymous online ordering, I believe there's a market!
Oh and no stealing! ;-)